IVG is a UK-based vape brand that began in 2016 and focuses on reusable vape products and e-liquids. If you are exploring ivg as a potential option, it can help to understand who the brand is, what types of products it offers, how they are regulated, and the key factors to weigh up before you choose.
This guide explains the IVG ecosystem, the main product formats, how recent regulation has shaped its range, and the practical points to consider around flavours, nicotine strengths, device features, and availability.
What is IVG?
IVG stands for “I Vape Great” and is a vape brand established in 2016. It is owned by Acme Vape Ltd, which is based in Preston in the UK.
According to IVG, the brand’s products are now available in more than 100 countries, reflecting a wide international presence.
Within the UK, IVG offers a range of vaping products that includes:
- Prefilled pod kits
- Refill pods for those kits
- E-liquids
- Reusable devices
All IVG devices sold in the UK are reported as compliant with the Tobacco Products Directive (TPD) and notified to the Medicines and Healthcare products Regulatory Agency (MHRA). They are also widely stocked both in retail stores and through online vape retailers, making them relatively easy to find.
In short, IVG is a UK-based, internationally distributed vape brand offering reusable devices, prefilled pod systems, and e-liquids under current UK vape regulations.
Key Considerations Before Choosing IVG
When deciding whether IVG is suitable for you, it helps to break things down into a few main areas: how regulation has shaped the range, which product lines are available, how pods and devices work together, and what to know about flavours and nicotine strengths.
1. Impact of the UK disposable vape ban
Following the UK ban on disposable vapes, IVG moved away from disposables and shifted its focus to rechargeable prefilled pod kits. Instead of single-use devices, the brand now concentrates on systems where you keep the device and replace the pod and recharge the battery.
If you previously used disposables, this means:
- You would now be looking at a rechargeable IVG device rather than a single-use product.
- Pods are swapped out once empty, while the device itself is designed to be reused.
This transition is an important context point when comparing older information about IVG with its current UK line-up.
2. IVG product ranges
IVG’s rechargeable range spans several named product lines. These include:
- IVG 2400
- IVG Pro 12
- IVG Pro 2
- IVG Smart Max
These names identify different IVG devices or systems within the broader pod and reusable category. When choosing ivg, you’ll typically be selecting from one of these ranges rather than from disposables.
Because these lines can differ in format and design, it’s worth checking which specific device a given pod or kit belongs to before you buy.
3. Pod and device compatibility
Compatibility is a key consideration with any pod-based system. Within the IVG ecosystem, there is a specific cross-compatibility to be aware of: Pro 12 and Smart Max pods can be used across both corresponding devices.
In practice, this means:
- Pods designed for IVG Pro 12 can also be used with IVG Smart Max.
- Pods designed for IVG Smart Max can also be used with IVG Pro 12.
This cross-compatibility can simplify choosing pods if you own one of these devices, but it remains important to make sure the pods you pick are clearly marked as suitable for Pro 12 or Smart Max.
For other IVG product lines, always check that the pods or e-liquids you purchase are intended for the specific device you use.
4. Flavour continuity after the shift from disposables
When IVG moved from disposables to rechargeable prefilled pod kits in response to regulation, it kept many of its existing flavours available in the new formats. In other words, the shift in device style did not mean a complete reset of flavour options.
This flavour continuity may be relevant if:
- You used IVG disposables previously and want similar taste profiles in pod form.
- You are exploring IVG for the first time but have heard about particular IVG flavours from others.
While the device format has changed, the brand has maintained a range of familiar flavour names within its prefilled pod offering.
5. Nicotine strengths in IVG prefilled pods
For prefilled pods, IVG offers nicotine strengths that typically include 20 mg and, in some cases, 10 mg options.
When choosing ivg pods, consider:
- Whether you prefer a higher-strength 20 mg pod.
- Whether a 10 mg option is more suitable for your needs.
If you are unsure how different nicotine strengths feel in use, looking for broader guidance on nicotine strengths can be helpful before deciding which IVG pods to purchase.
Device Features, Compliance, and Availability
Beyond product lines and flavours, it is useful to understand how IVG devices are designed to be used, how they fit within UK regulations, and where you can buy them.
Beginner-friendly operation
IVG devices for the UK market are designed with straightforward operation in mind:
- They are draw-activated, so you inhale to activate the device rather than pressing a button.
- They are built to be low maintenance, with the main routine task being to replace pods and recharge the battery.
These characteristics can make IVG kits accessible to people who are unfamiliar with more complex, adjustable vape setups.
Compliance and charging
Across its UK range, IVG describes its devices as:
- TPD compliant, aligning with the EU/UK Tobacco Products Directive rules that apply in Great Britain.
- MHRA notified, meaning products are registered with the UK regulator before being placed on the market.
IVG’s current rechargeable devices also use USB-C charging, which is a widely used connector type on many modern electronic devices. This can make it easier to recharge your kit, as USB-C cables are commonly available.
Where you can buy IVG
IVG states that its products are widely available via:
- High-street and specialist vape retailers across the UK
- Online vape retailers that stock IVG devices, pods, and e-liquids
This broad availability means you can usually find replacement pods or devices without having to switch to a different brand or format, provided your local or preferred retailer carries IVG.
Reputation and Awards
IVG’s presence in more than 100 countries gives it a notable international footprint.
According to IVG, the brand has also received multiple awards, including recognition such as “Best UK Brand” and “Innovation of the Decade” (2025). These awards are presented as part of the brand’s own story and positioning within the vaping sector.
While awards and international reach may not be the only factors in your decision, they can provide additional context when you are considering IVG alongside other options.
Making an Informed Choice About IVG
IVG is a UK-based vape brand that has moved from disposables to a focus on reusable devices, prefilled pod kits, and e-liquids, all within the current UK regulatory framework. Its UK range is built around beginner-friendly, draw-activated devices that are TPD compliant, MHRA notified, and rechargeable via USB-C, and its products are stocked widely in both retail and online channels.
When choosing ivg, the most important factors to review are:
- Which product line (such as IVG 2400, Pro 12, Pro 2, or Smart Max) suits the kind of device format you prefer.
- Pod compatibility, especially the cross-compatibility between Pro 12 and Smart Max pods.
- Flavour continuity from earlier IVG offerings and which flavour profiles you are most interested in.
- Available nicotine strengths in prefilled pods, particularly whether 20 mg or 10 mg options better match your needs.
- How simple you want your device to be in daily use, given IVG’s emphasis on draw-activation and low maintenance.
- Where you plan to buy your device and pods, based on the brand’s widespread retail and online availability.
According to IVG, the brand’s awards and global presence may also help inform your view of its place in the market.
Before you purchase, it can be helpful to read up on prefilled pod kits in general and to familiarise yourself with how nicotine strengths work in pod systems. You may also want to check the most up-to-date product details with trusted retailers or IVG’s latest materials, so you can match a specific IVG kit and pod range to your own preferences and requirements.
